MP4 videos are also supported in playlists. Before uploading your videos to the software, we recommend using HandBrake Video Encoder below to re-encode your videos to the optimal format for playback on your Players . ​Here is the direct download link
HandBrake Downloads.
The Advertising Module has been designed to allow users to manage advertising content/networks in a more advanced manner than just using a standard Playlist. Users can define rules relating to Playlist length/number of Assets and schedule Advertising Campaigns based on slot availability and location by Advertising Group or distance by geo location.